It is important to take into account some factors, for example that only the53% of the world's population has access to the internet, and not all of them speak the same language in which you can transmit the message. In any case, you must segment very well who you will be focusing the message on.
This point is very important, since on many occasions as musicians we neglect this part, for the reason that we are in the church service with praise and we almost never receive... That is why we must look for and set aside a moment in the intimacy with God.